Resource Center

We analyzed 10 million outreach sequences sent through Gem to offer actionable insights and examples of candidate outreach that helps you stay competitive in today’s marketplace. Packed with benchmarks and data on the ideal number of stages in an email sequence, best practices for sequence cadence, top-performing subject lines, best-performing tokens, SOBO data, best (and worst) send times by role, and more.

“Who’s Beating the Benchmarks?” is a new Gem series in which we spotlight customers who are outperforming their peers in a given recruiting metric. Recently, we celebrated Yext for their time-to-hire, and Unity and Zapier for their offer-accept rates. Get their best practices here!

Watch this webinar as we sat down with Rec Ops and talent leaders from Chainalysis, Plaid, and Gem to discuss how their recruitment dashboards are set up and how these dashboards power and impact their everyday business decisions.

We analyzed data from nearly 12 million candidates to bring you this data-filled webinar, covering benchmarks for each stage of the recruiting funnel, how they have changed in the past year, and what to do if your numbers aren't up to par.

What are the most critical recruiting trends for 2022? And what do they mean to you and your organization? Watch this webinar as Matt Tague and Hung Lee dive into the key trends and strategies all recruiting orgs should be focusing on in 2022.

Three broad trends emerged from this year’s survey responses: (1) Data becomes the competitive advantage; (2) A continued commitment to (and challenges of) diversity hiring; (3) A growing focus on employer branding and candidate experience. It’s time to find out what’s changed in today’s talent acquisition landscape, reassess your company’s strategy, and prepare for what may lie ahead.

2022 is a candidate’s market. Talent is considering their options, and recruiting teams are struggling to compete against simultaneous offers. The two things organizations can do right now are to offer excellent candidate experiences, and to forge strong talent brands. Here's how your peers are thinking about those things in 2022.

In Gem's 2022 trends survey, we found that enterprise recruiting teams are responding to "the candidates' market" by focusing on elements of the candidate experience they have agency over (speed and efficiency of the process, candidate communication, etc.), alongside data to drive insights and build longer-term relationships with talent. Here's what your enterprise peers are thinking about, and what they're acting on.

In Gem’s recent survey, talent professionals across the board ranked “diversity hiring” as the most important trend in the recruiting industry for 2022. What’s more, “difficulty meeting diversity goals” was among the top-3 challenges TA professionals anticipate their organizations will experience in 2022. Here’s what else your peers had to say about diversity recruiting and hiring in 2022.

62% of talent acquisition professionals see "data-driven recruiting" as one of the most critical trends of 2022, and 73% of enterprise talent leaders said data would be vital to staying competitive this year. Read the report to see what metrics your peers are tracking, and determine what data you need to flourish in 2022 and beyond.

The following data on email open and reply rates was drawn from Gem’s database of nearly 2 million recruiting email outreach sequences: average open rates, open and reply rates by company size and role, and more.

Data drawn from Gem’s database of 2 million outreach sequences and 12 million candidates’ journeys suggests that unconscious bias has its strongest impact at the very top of the hiring funnel. Find out more here.